The Top 100 mid-sized companies Survey (‘Top 100 Survey’) is an initiative of KPMG East Africa and the Nation Media Group. The Survey was first launched in Kenya in 2008, in Uganda in 2009 and in Tanzania in 2010. The Survey focuses on fast growing mid-sized companies in recognition of the fact that the SME sector is a key contributor to the economic growth of each of the East African countries. The Survey has adopted the cheetah to illustrate the qualities of fast growing companies.