About Tanzania Top100

The Top 100 Mid-Sized Companies Survey is an initiative of KPMG and Mwananchi Communications Ltd. It celebrates business success among the country’s Mid-Sized Companies. It celebrates entrepreneurs for contributing to the growth of the Tanzanian economy and for generating jobs. It celebrates the upcoming economic stars in Tanzania.

The Top 100 Survey provides the basis for the selection and ranking of the Top 100 Mid-Sized Companies. The survey collects general and financial information from all participating companies. In addition to the Top 100, the survey provides insights into market dynamics, industry benchmarks, human resource development, business confidence, future expectations, obstacles to growth, drivers of success and more.


KPMG is a global organization of independent professional services firms providing Audit, Tax and Advisory services. KPMG is the brand under which the member firms of KPMG International Limited (“KPMG International”) operate and provide professional services. “KPMG” is used to refer to individual member firms within the KPMG organization or to one or more member firms collectively.

KPMG firms operate in 145 countries and territories with more than 236,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. Each KPMG member firm is responsible for its own obligations and liabilities. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.

Our East Africa practice comprises Kenya, Uganda, Tanzania, and Rwanda. KPMG East Africa firm has 23 partners and over 1000 professional staff. The Nairobi office serves as the regional coordinating office providing the required networking to facilitate delivery of services on a timely basis to meet and exceed our clients’ expectations.

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The history of Mwananchi Communications Ltd. can be traced back to 1999 when Hon. Ferdinand Ruhinda started a communications company known as Media Communications Ltd, which saw an important need to introduce a daily Swahili paper Mwananchi registered on April 20, 2000. On May 27, 2000, the first copy of Mwananchi was launched. It was a 12-page newspaper retailing at Sh150. The market at the time was not as fragmented as it is now, as there were only three mainstream daily Swahili newspapers in the market as opposed to the eight mainstream daily Swahili papers today. This paper has since had continuous improvement for format and presentation that has seen its leadership position in the market sustained.

Shortly after the launch of Mwananchi, a biweekly sports newspaper Mwanaspoti was launched on February 12, 2001, respectively. It was a 12-page sports paper retailing at only Sh100. This paper has also gone through tremendous improvement for content and format to ensure that the ever changing needs of its readers are met.

After two and half years of successful operations of the two products, in April 2001, the role of publishing was handed over from Media Communications to a newly registered publishing company, Mwananchi Communications Ltd. In December 2002, Nation Media Group of Kenya purchased[5] controlling interests in the company and this has since helped to ingrain the company with world class values in editorial management including standardizing the group's editorial policies.

Having registered The Citizen with Tanzania Information Services (Maelezo) on March 2, 2001, the paper was only fully launched and published on September 16, 2004, to become the fifth English daily newspaper in the market.

The Company's publications were printed by contract until 2005, when it acquired a secondhand printing press from Australia.

In 2020 it was ordered by the Tanzania Communications Regulatory Authority to suspend the online publication of Mwananchi for six months and pay a fine of 5 million shilling for publishing "misleading information that caused confusion in the community". Two of its employees were arrested and charged accused of breaching the cybercrimes act of 2015.

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